Cogentis Pty Ltd

WEBSITE MARKETING STRATEGIES & SEARCH ENGINE MARKETING SERVICES

15th of March 2006

Search Engine Room - 14th March 2006

Yesterday was the 2006 Annual Search Engine Room Conference, held at Cockle Bay, Darling Harbour Sydney.

It was a great conference - Martin Kelley, Bev and the SER team did a great job. Great speakers - great topics - and a very well run event.

The day started with a Google sponsored breakfast, introduced by Sukinder Singh Cassidy, Google GM Asia Pacific & Latin America Operations. Brian White, who works with Matt Cutts in Google’s Search Quality team, then gave a presentation on Search Quality and Google Sitemaps.

There were many great sessions at the SER 2006 conference - Craig Wax from Yahoo! gave a great presentation on “the evolution of the revolution” of search; and Ren Warmuz from Trellian/ Keyword Discovery gave a great presentation on Keyword research.

I gave a sesssion on Search Engine accessibility, and website accessibility in general - and got a lot of positive feedback. Brian White did a second presentation around lunchtime at the main conference - and stayed around all day to answer questions and speak to conference delegates.

Brian was on a tough schedule - he flew from the US to Australia on Monday - spent the whole of Tuesday at the SER conference (he gave a 7.30 breakfast presentation, and he didn’t leave SER until nearly 7.00pm) - and then flew back to the US on Wednesday morning. He had his ‘little black book’ out the whole time, taking notes….

It was also great to catch up with several of the guys (including Shor, ProjectPHP and edit_g) who post at Danny Sullivan’s Search Engine Watch forum, and Brett Tabke’s WebmasterWorld Forum.

Nearly 300 people attended SER 2006 - which I suspect makes it the biggest Search Conference held in Sydney to date. Look out for SER 2007 next year.

Valid W3C XHTML 1.0! Valid W3C CSS!

Cogentis Home | About Cogentis | Positioning Services | Strategy Overview | Contact Cogentis | Web Accessibility
Privacy Policy | Terms Of Use

Cogentis Pty Ltd © 2003, 2004

Cogentis