Search Engine Bootcamp - progressive enhancement methods for search engine spider accessibility
Chris Dimmock has been invited to speak at “Search Engine Bootcamp” on November 30th, on advanced website accessibility issues for SEO. Cogentis have found that many websites - especially large corporate sites - have major information architecture related issues which often restrict access to their sites by search engine spiders (as well as many human users).
Because accessibility and search engine optimisation are often overlooked at the information architecture & site design stage - (and there is no ‘progressive user enhancement’, and often no ‘graceful degradation’ ) - often all there is left for Googlebot to index is an ‘Upgrade your browser’ message….
Chris will cover many of the technologies which limit search engine spider access - and what to do about them - without overly limiting site creativity or functionality for users with enhanced browsers.