Google ‘Discovering Search’ liftout in September Marketing Magazine
Google Australia has published a 16 page liftout on Search marketing, titled ‘Discovering Search’. It is available as a lift out feature in the September edition of Marketing Magazine, which hit the news stands today.
It provides information and articles on both paid Search (Adwords) and Search Engine Optimisation (SEO).
Cogentis Managing Director, Chris Dimmock, was interviewed for, and quoted in, several of the articles, including:
Chris Dimmock, founder of specialist SEO/ SEM (search engine marketing) agency Cogentis, started providing professional SEO consulting services in 2001 - before Google even had an Australian office. Although SEO continues to be a challenging concept for some, Dimmock says at its core is website accessibility, information architecture, keyword research, descriptive links and best practice web design”
“SEO is defined as the process of building a website in a manner which enables the pages to rank highly in algorithmically determined (or ‘natural’, ‘organic’) search results,” says Dimmock.
“This can be achieved by providing unique, descriptive content, targeting appropriate search phrases and conforming to the published search engine guidelines” he says.
“SEM - Google Adwords, is an ‘instant gratification’ advertising media. You can set up a basic Google Adwords campaign in half an hour and often have your advertisments running within the hour. Try that with other media such as newspapers, TV or radio”