Cogentis employs Qualified Google Advertising Professionals:

Cogentis, based in Sydney Australia, is a specialist Search Engine Marketing and Optimisation services organisation. Our clients include some of Australia's leading websites.

Cogentis is proud to announce it has two Qualified Google AdWords Advertising Professional Individuals as at 15.02.2005.

Both Chris and Jeremy were amoungst the first 100 globally to achieve this recognition from Google.

This makes Cogentis one of a very small number of companies globally to have two of the first 100 qualified Google Advertising professionals in it's employ.

Google AdWords Professional Qualification:

Google announced its "Google Advertising Professional" program on November 11th, 2004, with the world's first Google Advertising Professionals becoming eligible to be qualified during the second week of February 2005. The Google AdWords Advertising Professional program is designed for professionals who manage multiple Google AdWords client accounts.

Qualified Google Advertising Professional Individuals have to pass the Google Advertising Professional Exam and meet other requirements - including managing AdWords accounts in the Google "My Client Center" for 90 days - in order to achieve this level of recognition.

We can now use the Google AdWords Advertising Professional logo on our website and business stationery.

Search Engine Marketing (SEM) is different to Search Engine Optimisation (SEO). We've outlined the differences between search engine optimisation (SEO) and search engine marketing (SEM) here.